Webinar Recording: The Role of Referential Matching in Master Data Management

Learn why health insurance providers increasingly struggle with master data management (MDM).

About this webinar:

Health insurance providers increasingly struggle with master data management (MDM) for member/person data. As strategic initiatives require more clinical, socio-economic and behavioral health data, “head-to-head” comparison fails and matching becomes exponentially more difficult.

This webinar will explore real-world case studies of how old matching approaches have failed, and why a new approach is needed. Specifically:

  • What are the fail points of probabilistic matching?
  • How will this harm business outcomes?
  • And what can be done to improve both?

Speakers:

  • Jon Case, Senior Solutions Architect, Verato
  • Brandon Cosley, Biostatistical Research Scientist, Blue Cross Blue Shield of Tennessee
  • Nathan Funk, SVP, Optum Advisory Services Medicaid Practice Lead

Attendees will learn:

  • How probabilistic matching approaches are failing
  • How these failures are harming payer performance
  • The ins and outs of referential matching
  • A case study for health insurance providers on using referential matching for HEDIS improvement