HITRUST CSF Certified
When Patient Identity Matters, Precision Matters.
Don’t Let Complexity Slow Healthcare Innovation.
In a world where data drives care, speed and accuracy aren’t optional—they’re critical. Yet horizontal platforms often introduce complexity, cost, and gaps that healthcare organizations can’t afford. If your current solution lacks the deep, purpose-built capabilities needed to fully support healthcare interoperability, compliance, and patient-centric data, let's talk.
98%
Out-of-the-box match accuracy
24%
More accurate than probabilistic matching - validated by peer-reviewed research
80%
Of the US population managed across current customers
<4mo
Typical time to ROI
Trusted by healthcare leaders
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Fix identity. Improve outcomes. Unlock what’s next.
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A clear, no-pressure conversation about accuracy, risk, and what’s next.
$3M–$12M/yr
maintaining legacy MDM
$2M–$8M
per product launch reconciling identity
$3M–$15M+
per acquisition integrating systems
AI stalled
by duplicate, untrusted data
$3M–$12M/yr
maintaining legacy MDM
$2M–$8M
per product launch reconciling identity
$3M–$15M+
per acquisition integrating systems
AI stalled
by duplicate, untrusted data
$3M–$12M/yr
maintaining legacy MDM
$2M–$8M
per product launch reconciling identity
$3M–$15M+
per acquisition integrating systems
AI stalled
by duplicate, untrusted data
The REALITY
A Platform for Everyone Is a Solution for No One
Legacy MDM falls short where it matters most.

Heavy configuration cycles

Ongoing rules management

Match tuning as populations evolve

Data engineering dependency

Slower-than-expected time to value

Horizontal MDM platforms were not purpose-built for modern identity complexity.

They require constant governance overhead just to maintain accuracy. You end up managing the tool instead of solving the problem.

The Hidden Cost
Poor Identity Data Silently
Drains Millions
The real cost isn't just software — it's friction across every process that consumes identity.
$5–20M+ Revenue & Operational Leakage

Lost in operational inefficiency driven by identity errors across systems.

$5–50M Lost Consumer & Patient Revenue

Annually from misidentified patients, members, and consumers.

$2–8M+ Clinical & Operational Waste

Annually in redundant tests, manual rework, and stewardship overhead.

Duplicates
False positives
‍Manual stewardship backlogs
Why Verato Wins
Purpose-Built Beats Horizontal — Every Time
Purpose-Built, Not Horizontal

Horizontal MDM is designed for every industry. Verato is purpose-built for complex identity environments.

Pre-built data models
Pre-configured workflows
Healthcare-focused technical capabilities
Referential Accuracy, Not Rules

Verato Referential Matching® delivers 98% out-of-the-box accuracy — 24% more accurate than probabilistic alternatives. No extensive manual tuning required.

58–73% less manual stewardship
Thousands of false positives eliminated
Identity Intelligence, Not Just Mastering

Only Verato combines identity resolution, native enrichment, advanced cohort insights, AI-powered governance, and built-in identity verification — end-to-end.

Faster Time to Value

Cloud-native SaaS with pre-built integrations for Snowflake, BigQuery, and Salesforce. No heavy data science team required.

Typical ROI in under 4 months
Modernize
You Don't Need Another
Multi-Year MDM Program.
You Need This.

Replace complexity with clarity. Get what your horizontal MDM promised — but never delivered.

Extraordinary Accuracy

Identity resolution that works out of the box — no tuning required.

75% Automation

Resolve up to 75% of potential match tasks automatically.

AI-Ready Foundation

A trusted identity layer for AI and analytics initiatives.

Nimble Deployment

Scale as you grow — no multi-year implementation roadmaps.

Why Healthcare Leaders Choose Verato

Verato is designed specifically for healthcare organizations—delivering faster deployment, unmatched accuracy, and the features you need.When identity is right, everything works better—from patient experiences to operational efficiency.
Improve match accuracy
Lower total cost of ownership
Accelerate AI initiatives
Book a Meeting
A clear, no-pressure conversation about accuracy, risk, and what’s next.
Verato®, the identity intelligence experts, powers exceptional experiences everywhere by solving the problem that drives everything else – knowing who is who.™
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