HITRUST CSF Certified
Simplify Your Data. Accelerate Your Impact
Ready to Move Beyond Complexity?
Legacy data platforms often promise flexibility—but deliver cost, complexity, and delays. In today’s AI-driven world, that’s a tradeoff you can’t afford. If you're facing
expensive implementations paired with steep learning curves or extensive setup and configuration requirements, it is time to think about what's next.
98%
Out-of-the-box match accuracy
24%
More accurate than legacy matching
99th
Percentile enterprise NPS
<4mo
Typical time to ROI
Trusted by healthcare leaders
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A clear, no-pressure conversation about accuracy, risk, and what’s next.
What You'll Discover
See Why Helathcare Leaders are Ditching Complex MDM Partners.
Major acquisitions tend to centralize innovation around existing priorities—such as CRM, AI, and platform unification. That could mean:
Slower innovation in healthcare-specific capabilities

The healthcare landscape is changing rapidly. Temporary staffing solutions, increased acute care needs, and gaps in primary care mean patient and provider data is constantly changing. Is your identity solution keeping up?

Heavier, more prescriptive integrations

An increase in healthcare data sources means there are more integrations that need to be set up and maintained. Salesforce maintains a platform-first strategy, often leading to a de-prioritization of vendor-agnostic integrations.

Increased platform dependency and long-term cost risk

When identity and integration capabilities become tightly aligned to a parent platform’s ecosystem, flexibility narrows over time. That dependency can translate into higher switching costs, constrained architectural choices, andbudget exposure driven by roadmap or pricing changes outside their control.

Identity accuracy competing with broader enterprise priorities

As platforms expand to serve many industries and use cases, healthcare identity becomes one priority among many. That dilution increases the risk that clinical-grade accuracy, compliance needs, and edge cases specific to healthcare receive less focused investment over time.

HOW it WORKS
From request to results in three simple steps
1

Book a meeting

Schedule time with a Verato identity expert focused on healthcare use cases.
2

Review your current approach

We discuss your Informatica deployment or evaluation, data sources, and business drivers.
3

Get clarity

You leave with aclear view of accuracy, risk, and options. No obligation.
Head to Head
Competitor MDM vs. Verato
Verato is designed to eliminate complexity and accelerate results—so you can focus on what matters: trusted data and better outcomes.
Category
Competitor MDM
Verato MDM®
Matching & Stewardship
IBM Match 360 & Legacy
Probabilistic,rule-based matching with ongoing tuning and manual reviews
Verato hMDM®
Verato Referential Matching® uses a proprietary reference database and AI-powered automation for unmatched precision.
Industry Focus
IBM Match 360 & Legacy
General-purpose MDM shaped by Salesforce platform priorities
Verato hMDM®
Purpose-built for healthcare with HL7 FHIR interoperability and pre-built patient/provider models.
Deployment
IBM Match 360™ & Legacy
Complex configuration across multiple domains
Verato hMDM®
True cloud-native SaaS—fully managed, no infrastructure to maintain, with ready connectors for EHRs, CRMs, Snowflake.
Integration Model
IBM Match 360™ & Legacy
Increasing dependency on Salesforce ecosystem
Verato hMDM®
Vendor-neutral across EHRs,  CRMs, Snowflake, HL7, FHIR
Migration
IBM Match 360™ & Legacy
Re-implementation heavy
Verato hMDM®
10-week turnkey migration led by experts with 125+ years combined experience.
Accuracy
IBM Match 360™ & Legacy
Varies by tuning and rules
Verato hMDM®
24% more accurate than other legacy MDMs.
Trusted By Leaders
Why 90+ healthcare organizations choose Verato
“Verato is a topshelf MDM & Identity Management vendor for the healthcare space.”
Deputy Director Information Systems
Healthcare and Biotech Industry
"The product solves a problem we have with fragmented profiles across multiple data sources.The vendor support is exceptional and they've been quick to address any concerns.”
Data Engineer
Healthcare and Biotech
99th
Percentile NPS score among customers
80%
Of US population flows through Verato
6 yrs
Recognized in Gartner Hype Cycle

Simplify Your Data. Accelerate Your Impact With Verato

Stop overpaying for complexity. Start unlocking value with a faster, smarter approach to identity.
Book a meeting
A clear, no-pressure conversation about accuracy, risk, and what’s next.