HITRUST CSF Certified
There's a better way
When Accuracy Matters, "Good Enough" Isn't Enough
In today’s data-driven world, incomplete or inaccurate identity data doesn’t just slow you down—it creates risk. Legacy master data management platforms may work for narrow use cases, but they struggle to keep up with the scale, complexity, and diversity modern enterprises demand.
98%
Out-of-the-box match accuracy
24%
More accurate than probabalistic matching -
validated by peer-reviewed research
80%
Of the US population managed across current
customers
<4mo
Typical time to ROI
Trusted by healthcare leaders
Request a personalized demo.
Get clear answers in one conversation.
FIRST name
LAST NAME
WORK Email
ORGANIZATION
Your ROLE
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
A clear, no-pressure conversation about accuracy, risk, and what’s next.
The Identity Gap
What's Hiding Inside Your Current MDM
Limited Accuracy for Complex Data

Struggles to resolve identities across diverse, high-volume datasets—leading to gaps and inconsistencies.

Scalability Constraints

Not built to seamlessly support large-scale or multi-industry environments.

Narrow Flexibility:

Primarily focused on healthcare, limiting its ability to support broader, multidomain identity needs.

The Verato Difference
A Healthcare Identity Platform — Not an Add-On

Verato uses a patented approach to referential matching to establish identities with greater certainty — reducing false positives and eliminating the gray-zone decision-making that burdens teams.

Higher-confidence resolution with fewer ambiguous matches

Minimal tuning and configuration vs. traditional EMPI

Automation that replaces ongoing manual stewardship

Proven performance at national-scale transaction volumes

Category
Legacy MDM
Verato MDM®
Core focus
Rhapsody
Integration & interoperability
Verato hMDM®
Healthcare identity resolution
Matching approach
Rhapsody
Probabilistic, score-based
Verato hMDM®
Referential, confidence-driven
Stewardship model
Rhapsody
Manual review & tuning
Verato hMDM®
Automated resolution
Ability to scale
Rhapsody
Increases operational effort
Verato hMDM®
Scales without proportional effort
Strategic role
Rhapsody
One part of a broad platform
Verato hMDM®
Foundational identity layer
Proof in Practice
Replacing NextGate®
with Verato

A large U.S. nonprofit health system replaced its legacy NextGate EMPI — which merged with Rhapsody in 2022 — after determining that unresolved identity issues were putting patient safety and digital transformation at risk.

As the organization prepared to launch a new patient portal, it needed a level of identity accuracy NextGate could not deliver. Verato was brought in to resolve the problem at its root.

3M+

Identity backlog tasks resolved

77%

Of high-priority identity tasks automated

80%

Reduction in determination time for nearly half of duplicate records

RESOURCES

Explore real-world applications of Verato MDM Cloud™

Meet Verato: Built for Accuracy, Scale, and Intelligence

Verato goes beyond traditional identity resolution—delivering a unified, intelligent foundation for trusted data across any domain.

Whether you’re in healthcare, financial services, or beyond—Verato delivers the accuracy, flexibility, and intelligence your data strategy demands.

Fix Identity. Power What’s Next.
Book a meeting
A clear, no-pressure conversation about accuracy, risk, and what’s next.